THE SCIENCE OF FACE-TO-FACE PERSUASION

How to influence decisions in the moments that matter most

In a world full of information, influence is the real advantage.

Most professionals are trained to present, explain, and inform. Very few are trained to guide decisions.

Neil Osborne teaches the psychology, structure, and behavioural science behind how people actually make decisions in real conversations.

Because success is not determined by what you say. It is determined by how you influence.

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Beyond Sales. This Is Human Behaviour in Action.

Neil Osborne is a leading authority on face-to-face persuasion.

His work goes far beyond traditional sales training.
It applies to any environment where a conversation leads to an outcome.

From client consultations to leadership conversations, from negotiations to customer experience, Neil equips professionals with a practical, science-backed approach to influence.

He helps people shift:

  • From presenting to guiding
  • From explaining to diagnosing
  • From persuading to facilitating decisions

Because the quality of your questions determines the quality of your outcomes.

Why Conversations Are Costing You Results

Organisations invest heavily in product, systems, and strategy.

But outcomes are still determined by one thing:
The quality of human interaction.

Right now, most professionals are:

  • Trained to present, not influence
  • Unsure how to guide a conversation without being pushy
  • Struggling with hesitation, objections, and indecision
  • Letting clients control the direction of the conversation
  • Missing opportunities to create value and drive decisions

The result is delayed decisions, lost opportunities, and underperforming conversations.

Stop Teaching People What to Say. Start Teaching Them How People Decide.

Neil’s methodology is built on one core principle:

People do not need more information.
They need clarity to make a decision.

Through a structured, question-based persuasion framework, Neil equips professionals to:

  • Guide conversations with confidence
  • Ask better questions that uncover real needs
  • Influence without pressure
  • Handle objections and hesitation effectively
  • Turn conversations into decisions

The result is more consistent, predictable, and commercially valuable outcomes.

The Science of Face-to-Face Persuasion

How to influence decisions in real conversations

In high-stakes conversations, success is not about delivering more information.

It is about shaping thinking, guiding perception, and facilitating decisions.

This keynote introduces a practical, science-backed framework that helps professionals move from presenting to influencing.

AUDIENCE OUTCOMES:

  • Understand how people make decisions in real conversations
  • Learn how to use questions to guide thinking and build trust
  • Improve influence without feeling pushy
  • Turn conversations into structured decision-making journeys

KEYNOTE

Questions are the Answers

The persuasion method that drives decisions

This is where theory becomes behaviour.

Through live exercises, role play, and real-world scenarios, participants learn how powerful questioning transforms conversations.

This is not about scripts.
It is about building a repeatable system for influence.

AUDIENCE OUTCOMES:

  • Advanced questioning skills
  • Stronger conversational control
  • Confidence handling objections
  • A practical persuasion framework that can be applied immediately

What Changes After Working With Neil

Neil does not just improve communication.
He improves outcomes.

Organisations see:

  • Higher conversion and faster decision-making
  • More confident and capable teams
  • Stronger client relationships
  • Increased revenue from better conversations
  • Consistent and repeatable persuasion behaviours

Neil has created impact working with over 150 brands

What Others Have Said

Total Beauty Network

I have been a salesperson for 40 years and I found this sales training program to be the most relatable and usable one I have ever attended. The methods and information given to me, will help me in my day-to-day responsibilities. A fresh new approach to achieve my objectives

 

Susan

Syneron Candela

Neil showed us a professional, respectful, smart and ‘not-your-typical’ sales approach to improve our sales techniques and to position our company in the top end of the market for future growth.

 

Vera

Sales Director, Sabre Corporation

I would recommend any individual or company to go through the GROWTH Selling program. It provides a great understanding of the hair industry and its nuances. The training ensures everybody is covering off what they need to do on a day-to-day basis and changes behaviour for the future

 

Mathew

General Manager, Syneron Candela

No matter how experienced you are, or how many sales trainings you’ve done, Neil always manages to find a new and exciting way to help you develop your skills

 

Matthew Green

Organic Spa

Neil has been a very positive and motivating trainer. He has shown me different ways to achieve sales and better outcomes from my accounts. The standout lesson today has been to listen more and make less statements as a salesperson

 

Anna

Inika Cosmetics

You have a wonderful skill of changing the perception of a sales team and what they perceive to be correct way of selling. Your ideas and training held the interest of the team all day. I’m sure there will be a lot more new accounts after this training

 

Lesley

Laser Clinics

The concept of ASK–>LISTEN–>SELL really resonated with me as it taught us that no matter how much we know the most important part of the interaction is to listen first.

 

Clare

President - 2023/2024 Professional Speakers Association NSW

If you haven’t heard Neil then you’d better hurry up. Because, once your competitors have listened to Neil, you’ll be left behind in their dust…still doing things the old way.

 

DR DAVID MOFFET

Esthetician, Boston, Massachusetts, USA

Neil’s course pulled it all together for me. Now I understand the reasons behind the Why and the When….It finally clicked.

 

MARY

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